Privacy Policy

Who we are

Digital Pattern Library (DPL) is run by Alexandra Williams, trading as Digital Pattern Library by Xandra Jane. We are the data controller for the personal information described in this policy.

We handle personal information in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. If you have any questions about this policy or your information, email hello@digitalpatternlibrary.com.

Our principles

  • We only collect what we need to run DPL and look after you as a customer or member.

  • We tell you why we're collecting information when we ask for it.

  • We never sell your personal information.

  • We keep it secure and only for as long as we need it.

What we collect

  • Contact and identity details: your name, email address and, if we post something to you, your postal address.

  • Account and purchase details: your membership plan, purchase history and billing status. Payments are handled by our payment providers; we never see or store your full card details.

  • What you share with us: questionnaire answers (such as the Dream Wardrobe Blueprint), video responses, messages, community posts, photos of your makes, and any fit or measurement information you choose to share.

  • Feedback: survey answers, including the reasons you give if you cancel.

  • Live calls: if you join a live call, your name, image, voice and anything you say or type in the chat may be recorded.

  • Usage and technical data: how you use our website and membership area, collected through cookies and analytics.

How we use it and why we're allowed to

Here's what we use your information for, with the lawful basis that allows it in brackets:

  • Provide your membership, courses, patterns and challenges (contract)

  • Take payments and keep financial records (contract and legal obligation)

  • Send emails about your membership, account or purchases (contract)

  • Send newsletters and offers (consent: you can unsubscribe at any time)

  • Create personalised support, such as your 3-month roadmap (contract)

  • Record live calls and share replays with members (legitimate interests)

  • Analyse feedback to improve the membership (legitimate interests)

  • Feature your makes or name in emails, awards or social media (consent: we'll always ask first)

  • Website analytics and targeted advertising (consent, via your cookie settings)

Who we share it with

We share information only with trusted service providers who help us run DPL, and only what they need:

  • MemberVault: membership platform, member accounts and community

  • Stripe or PayPal: processing payments

  • MailerLite: email newsletters and membership emails

  • Google Workspace: email, file storage, calendars and forms

  • Zoom: live calls, recordings and call summaries

  • VideoAsk: video questions and responses

  • Anthropic and OpenAI: AI assistants that help us run parts of the business, such as admin, content and analysis

  • Zapier: connecting our tools so information moves between them automatically

  • Royal Mail: posting membership rewards

  • Squarespace: hosting our website

  • Google Analytics and Meta: website analytics and advertising (with your consent)

Other members can see what you post in the community and may see you on live calls. We may also share information if the law requires it.

International transfers

Some of our providers store or process information outside the UK, including in the USA. Where they do, we rely on the protections the law requires, such as the UK-US Data Bridge, UK-approved contract clauses or the provider's own safeguards.

How long we keep it

  • Purchase and financial records: 6 years, as required for tax.

  • Membership account details: while you're a member, then 12 months after you leave, unless you ask us to delete them sooner.

  • Mailing list: until you unsubscribe.

  • Live call recordings: for as long as replays are offered to members.

  • Feedback and survey answers: 24 months, or kept without your name for longer to spot trends.

Your rights

You can ask us to:

  • give you a copy of the information we hold about you

  • correct anything that's wrong

  • delete your information

  • restrict or stop how we use it, including objecting to marketing at any time

  • move your information to another service

  • withdraw any consent you've given

Email hello@digitalpatternlibrary.com and we'll respond within one month. If you're unhappy with how we've handled your information, you can complain to the ICO at ico.org.uk or on 0303 123 1113, though we'd appreciate the chance to put it right first.

Cookies, analytics and advertising

We use cookies and Google Analytics to understand how people use our website, such as which pages are visited and for how long. This information is usually anonymised and grouped together. With your consent, we may also use your information to show you relevant adverts on platforms such as Facebook, Instagram and Google. You can change your cookie settings at any time.

Marketing emails

You can unsubscribe at any time using the link at the bottom of any email, or by emailing us. It may take up to 24 hours to take effect. You'll still receive essential emails about any membership or purchase you have with us.

Children

Our services are for adults. We don't knowingly collect information from anyone under 18.

Links to other websites

Our website links to other sites we don't control. They have their own privacy policies, so please check them before sharing your information.

Changes to this policy

We'll update this policy when our services, tools or the law change. The latest version will always be on our website, and we'll email you about significant changes.

Contact us

Email: hello@digitalpatternlibrary.com

Post: Digital Pattern Library, Studio One, Garth Uchaf Farm, Pentyrch, Cardiff, CF15 9NQ, United Kingdom

First published 15 February 2021. Last updated 1 November 2026.